CAMPAIGNS
Promotions are Rakuten's biggest driver of revenue throughout the year, especially during the holidays and I've had a hand in just about every piece of creative that the marketing team has produced. Between art directing many promotions and having produced over thousands of assets across our paid and owned channels, I've played a critical role in helping shape and produce Rakuten's creative.
I've also art directed many of Rakuten's smaller holiday promotions before and after Black Friday that often lean on fun interplay between pattern and type.
