PARTERNSHIPS
At Rakuten, I designed for their many cross promotional campaigns for the Golden State Warriors and Valkyries, along with other projects involving New York Fashion Week and Live Nation.
REFER-A-FRIEND PROGRAM
Rakuten's biggest driver of first time buyers (FTBs) is it's Refer-a-friend program which encourage members to refer friends to Rakuten to receive $50 when their referee spends that amount when they sign up. I was involved in helping refresh the program and these assets are a sampling of the updated creative.
