PLANET HOME EVENT
Brand Identity, Conceptual Design, Production Design
Planet Home is an environmental tech startup focused on connecting people with organizations advancing planetary health. I designed a cohesive brand experience for its three-day flagship music festival and conference at the Palace of Fine Arts where I created brand solutions for printed signage and environmental graphics, digital displays and all marketing related materials.
In designing the logo for this event, I wanted to communicate Planet Home’s story in a meaningful and impactful way—that our planet is more interconnected than we often realize, and that shaping its future is a shared responsibility. By visualizing the planet’s connections and using a color palette inspired by the warmth of a sunset, the logo is meant to evoke a sense of inspiration, unity, and possibility. Below are several concepts I explored during the process, including early pencil sketches as well as more refined vector iterations.
I also built a brand guide for the event to ensure consistency in how the brand system was applied throughout all marketing and in-person materials. I set rules from everything from color palette to typography usage to photography. Below are af rew
